Category Creation Is Calling Your Shot, Not Manifesting Your Destiny
Or: How operators actually get Gartner to redraw the map
Read on →Thoughts
Life, the universe, and the meaning of everything. Or something.
The MSV Equation in an AEO World
Or: Why your 'big keyword' spreadsheet is quietly lying to you
Read on →How to Manage Up When Your Founder Isn't a People Manager
Or: Getting what you need to grow and ship when your founder's running the whole damn company
Read on →What Is Developer Marketing? A Guide from the Trenches (2025)
Or: A practitioner's guide to winning the hearts (and wallets) of developers
Read on →Good Developer Content is a Conversation, Not a Broadcast
Or: Why developer content that listens is way better than content that just talks
Read on →Building Docs with an Arc-Reactor (and a Bit of AI)
Or: How I distilled years of tech-writing muscle memory into two reusable playbooks — and turned them into an assistant called GuideForge
Read on →I Built a Custom AI Assistant Because My Brain Refused to Use Notion
Or: The only organization system my ADHD brain hasn't mutinied against
Read on →