Aug 17, 2026
Meet Workshop, My App for Other Apps
Or: What happens after you build the useful little thing.
Freelance technical content, developer marketing, and AI-era editorial strategy.
Complex technical ideas, made clear enough to trust.
I help people building complicated things turn deep expertise into content that feels clear, useful, and human.
Talk to me about a project Read my blogWhat I Do
Write, edit, and improve the systems and tooling your teams are already using to reach technical audiences.
- AI-era content workflows: prompts, review loops, and drafting systems that help marketers use AI without outsourcing their judgment.
- Technical content: technical blogs, product explainers, tutorials, and long-form assets based on the work you're already doing.
- Ghostwriting and POV: founder, executive, and practitioner writing with a real argument, not warmed-over LinkedIn mush.
- Content rescue missions: messy strategy, scattered docs, unclear narrative, or drafts that only Claude could love.
- Developer marketing strategy: positioning, audience maps, content plans, and launch narratives for products that need developer trust.
- Developer audience research: sharper reads on what technical buyers, builders, and skeptical practitioners actually need to hear.
- Editorial systems: workflow cleanup, content audits, message architecture, and repeatable systems for teams shipping a lot.
- Mentorship and enablement: guidance for content marketers learning dev audiences, plus practical AI workflow coaching for traditional teams.
Trusted by the best
Companies Lindsay has worked with include Okta, Braze, Builder.io, ngrok, Split, and Parasail.
How I Think
Samples beat adjectives.
Apr 21, 2026
The Problem Is Usually Not the Prompt
Or: Why messy AI output is often a workflow problem, not a wording problem
Apr 11, 2026
Notes From a Marketer Building a Real CLI With Codex
Or: How a marketer shipped a developer tool by being very, very annoying about user experience
Bring Me Your Weird Content Problem
Useful product, messy story, skeptical technical audience, content system held together with vibes and one heroic spreadsheet? Perfect. Let's talk.
- Developer marketing and technical content strategy
- Mentorship for content marketers working with developer audiences
- Content audits, editorial systems, and AI workflow design
I built this
A tiny desktop home for the tools I actually use.
Workshop is a local-first Mac app with a deliberately empty shelf. Add Slate for the Markdown you keep reopening, or Pulse for recurring things that cannot quietly disappear.
Explore Workshop Meet Slate + Pulse
